Where we're going,
we don't need
roads.
I work with teams full-time or on a project basis, taking a concept from whiteboard to working product. No agency overhead, no bench. Wireframes Monday, React by Friday.
01 · SELECTED WORK
A few recent case studies, from behavioral UX research to enterprise design systems.
001Delta Shower Doors: Search Behavior & UX Redesign
Used behavioral analytics to identify critical UX failures on a high-traffic product site, then redesigned the core product finder to eliminate friction.
002Fidelity Design System: iOS Mobile Workstream
Led the iOS mobile workstream for a company-wide design system unifying 150+ designers. Delivered the full Figma component library in 9 months.
003Liberty Hardware Shopify Platform
Complete redesign for a hardware manufacturer, modernizing their Shopify platform to improve product discovery and streamline the customer journey.
004YouFit Livestream Virtual 5K
Transformed a local Miami charity race into a nationwide live-streamed event with treadmill-synced live video.
005NC Education Lottery: Proud Moments 10th Anniversary Campaign
Designed a $20,000 sweepstakes microsite for the NC Education Lottery's 10th anniversary, turning a decade of lottery-funded education spending into personal stories people could submit, vote on, and explore county by county.
006Can Your Lions: MullenLowe × World Food Program
Built the interactive experience for MullenLowe's Cannes Lions pledge campaign, turning advertising awards into meals for families affected by the 2015 Nepal earthquake.
007Joy to the Girl: ULTA Beauty Holiday Pay-It-Forward Campaign
Built the experience behind ULTA Beauty's 2016 holiday campaign, where 40 seeded gift boxes grew into a nationwide chain of women surprising two more women each, tracked live on an interactive map.
02 · ABOUT
Ten-plus years bouncing between Figma and VS Code taught me that the best interfaces come from people who can prototype the interaction, not just describe it. I've spent most of that time inside agencies and enterprise teams: pulled in mid-sprint to unstick a flow, brought on from kickoff to own design and build end to end, or embedded full-time on a product that needed someone who could do both. Currently open to full-time roles and select project work.
"Designers who ship code make better decisions in the room."
03 · SKILLS
Design
Engineering
Agency fit
04 · OFF DUTY
A few top 5s, because a well-rounded life makes for better design instincts.
Food
- 1Birria Tacos
- 2Sushi
- 3Curry
- 4Rare Burgers
- 5Neapolitan Pizza
Video games
- 1Assassin's Creed
- 2Sneaky Sasquatch
- 3Far Cry
- 4Crimson Desert
- 5Fallout
Activities
- 1Kayaking
- 2Travel
- 3Live Music
- 4Photography
- 5Birding
05 · READING
Links I've bookmarked along the way, added to as I come across things worth reading.
Phone home.
Tell me about the gig. I reply within a day, usually with questions.
